JB Lines - Promotional Video

Uppercase Creative recently had the chance to follow Mark Thibodeau, owner of JB Lines, and his team around for a few days to create this new promotional video. The thing that impressed us the most about JB Lines was just how dedicated they are to getting a job done in a timely manner, all while working around their clients' schedules. They're exacting in their work and at the same time very flexible when dealing with their clients. If you need any line painting, seal coating or asphalt crack filling done, give JB Lines a call at 403.915.6512 or check out their website. JB Lines is based in Lethbridge, Alberta but they cover everything south of Red Deer in the province.  

Optic Assault!

It has been a little while since I've attended to the Uppercase Blog. Here's a bit of eye candy for y'all. 

Canada Mormon Trail Chautauqua 2016

I've been up to my eyeballs in Chautauqua design projects the last little while. This 4 day event promises to be a real hit. Stirling, Magrath, Raymond and Cardston will each host a day from August 10 – 13, 2016.  Chautauqua is a bit of a choose your own adventure with a myriad of different options including: hands on activities, classes/seminars, sporting events, concerts, demonstrations, live musical theatre productions and tours. I appreciate all the effort that has gone into the planning and preparation for the first year of the Canada Mormon Trail Chautauqua. For more information and complete schedules, visit the themormontrail.ca.   

3 Useful Tips to Help Parents Survive the Raymond Parade

Since I've got family ties to Raymond, I've been to almost every July 1st parade in Raymond for the last ahem...37 years. I'm a bit of an insider/outsider when it comes to Raymond — my mom is from Raymond but I live in the small rival town of Cardston. If you've never been to the Raymond Parade before I would like to offer you a few helpful tips.

Tip 1 - The Daddy/Mommy Tax

The Raymond Parade is as predictable as it gets — small town with many large Mormon families = plenty of frenzied kids scrambling for candy that is thrown from the passing floats. I'll often wait until the event is over before I remind my kids of the "daddy tax," then I proceed to cherry pick from their stash. I find it takes less effort — and is more socially acceptable — to just collect on the backend instead of being "that dad," who edges out little kids for a piece of saltwater taffy.

Keep this tax in mind throughout the year as it will come in handy at birthday parties, Halloween, and any other family gatherings involving food/treats. Remember, consistency is key, if you don't tax frequently enough, there will be upheaval when you try to collect. I've been so consistent with this tax that my kids now just smile, shrug their shoulders and pass over the loot.  

If you don't have kids, consider attending the parade with a niece or nephew. You might need to take some extra time before the parade starts to prime them a little, suggesting the idea of "sharing" some sweets with their favourite aunt/uncle.    

Tip 2 - Buddy System, Senior Style

If you don't want to get wet during the parade, it is advisable to be really close to a senior citizen as the soaker floats go by. If you happen to be attending the parade with extended family, you can just cuddle up to your grandpa/grandma for a minute. If you don't have a senior citizen with you, borrow somebody else's grandpa/grandma or consider bringing an umbrella. Despite the fact that the kids on soaker floats are all punks, most of them will either:

1. Still have enough respect for the elderly or,

2. Not have good enough aim to chance it.

Last year we got a little rain at the Raymond Parade so the soaker floats didn't even seem that threatening — my camera bodies/lenses are weather sealed anyway. 

Tip 3 - Get There Early and Pick Your Spot Wisely

If you do go to the Raymond Parade, you'll often see families with 4 generations stacked alongside the parade route on lawn chairs, truck tailgates and blankets on the road. Along the main drag, people are often packed in pretty tight. The locals are aware of this congestion so families often stake out their spot along the parade with vehicles/lawn chairs a day or two before. If you drive into town the night before the parade, don't be alarmed if you see streets lined with empty lawn chairs. 

If you're coming into town the day of the parade, consider getting there early. Parking can be tricky once the town starts blocking off the streets. It is useful to have a couple lawn chairs with you or a blanket so you can "claim" your turf. As the time for the parade draws nigh, things will have a tendency to fill up — having tangible placeholders can be helpful.   

If you want more candy it might be a good idea to situate yourself near the start of the parade on a side street. Side streets are usually less congested than the main drag. There are also many inexperienced and eager candy throwers on the floats, many of which deplete their stock before the latter portion of the parade. If you want to limit the amount of candy your children consume, consider finding a spot near the end of the parade.     

It is a Busy Week in Raymond - Part 2 - Raymond Stampede

I love the feel of a small town rodeo, such as the one you'll find in Raymond. You're able to get up close to the action and talk directly to participants. My grandpa took me to the Cardston rodeos when I was a kid, so there is always some nostalgia that sets in when I take in the sights and sounds at a small town rodeo. Last year at the Raymond Stampede, a crazy Australian rider hung on for the longest 8 seconds of his life, while little kids, who could barely get their legs around the ribs of a horse, zipped from barrel to barrel. I have a lot of respect for those that are brave enough to get on such large animals (broken or not) and compete in their respective rodeo events.

Here's a collection of images that I took at last year's Raymond Stampede. For a listing of more things to check out in Raymond visit 10thingsraymond.ca

It is a Busy Week in Raymond - Part 1 - Western Canadian Amateur National Motocross Championships

There is a lot going on in the next few days in Raymond: Harlan Taylor Run, Raymond Parade, Western Canadian Motocross Amateur Nationals, a softball tournament, a pancake breakfast and the famous Raymond Stampede. Since I've got family ties to Raymond, I've been to almost every July 1st parade in Raymond for the last ahem...37 years.

A little over a year ago, I was hired by the Town of Raymond to freshen up their image library in anticipation of tourist publications and their new websites: 10thingsraymond.ca and raymondrecreation.ca. To say that Raymond is an active community is a bit of an understatement. Over the past year, I've been impressed at the community involvement at all the different athletic, cultural and community events.

While shooting last year's Annual Western Canadian Amateur National Motocross Championships, I couldn't believe how far kids can fly on dirt bikes and still land safely. It was impressive. Even the little tykes would rip fearlessly around the junior track as their parents egged them on. The main track is huge, so big in fact that the Lethbridge Motorcycle Club actually uses it as their base of operations. During the Amateur Nationals, so many riders and their families descend on the Temple Hill area that the scene might be mistaken for an RV village. Families come from all over to support and compete.